What's so special about Kobe beef?

I received this snippet from ArcaMax Trivia:

"The Japanese adore beef, but cannot get enough because the country is too small for large-scale cattle raising. An exception are the cows of Kobe, who live the good life: they drink beer, are massaged three times a day to keep their meat tender, and are sung to, making them feel serene. Kobe beef is world-famous for its flavor, although chances of finding any outside Japan are almost nil. A few restaurants in the United States import the rare commodity, charging more than one hundred dollars for a 16-ounce, one-inch-thick steak."

Man, forget being a pampered pet, what about being a Kobe cow for a while?